Breathe Easy…You’re in Good Hands
Ricardo Urbina,
Peak Performance Coach
Ricardo is a peak performance coach, specializing in the integration of breath control to promote both physical and emotional well-being and optimal personal performance. Through private coaching sessions and group workshops, he educates his clients on the benefits of breathwork, guiding them through techniques and practices, helping them unlock their full potential.
Ricardo is committed to making a difference and championing positive change, His extensive knowledge, personal experience, and supportive nature foster an environment framed in continuous improvement for his clients. Ricardo is dedicated to customizing breathwork programs that give both groups and individuals the tools necessary to harness and develop their physical, cognitive, and emotional capacity.
As both athlete and coach, Ricardo has over 20 years of World Championship level experiences, such as Triathlon, Running, Open Water Swimming, and Prone Paddling. Driven and disciplined, he approaches personal challenges by setting goals and committing to comprehensive training plans. He qualified and raced the Ironman World Championship in Kona 4X and has prone paddled across channels and large bodies of water, including the Catalina Channel (California), Channel of Bones (Hawaii), and Monterey Bay (California). He has coached triathletes to world championships and has also guided some of the best open-water swimmers in the world during their record-breaking long-distance endeavors, and most recently, surfed world renown big waves in Hawaii and Northern California.
In addition to his current coaching, he is a lifelong learner, and committed to furthering his knowledge and skills through ongoing professional development and education.
Donna Norkeliunas, Ed. D
Educational Consultant
Dr. Donna Norkeliunas is an educational leader with a passion for student and community wellness. With a diverse background working in various educational settings including international and private schools, Donna brings a wealth of experience and a global perspective to her work.
For thirteen years, Donna served as the Head of Lower School at the Community School of Naples. During this time, she played a pivotal role in creating a nurturing and inclusive environment for students, fostering their academic, social, and emotional growth. Her commitment to student wellness extended beyond the classroom, as she actively engaged with the wider community to promote the well-being of both students and families.
Seeking new experiences and opportunities, Donna embarked on a three-year journey to Vietnam, where she assumed a leadership position at Saigon South International School. This experience allowed her to further expand her understanding of diverse cultures, embrace inclusivity, and foster a sense of belonging in an international educational setting.
In 2017, Donna returned to CSN, bringing back her invaluable insights and experiences, and assumed the role of Director of Admissions and Advancement. In this capacity, she utilized her experience to promote the mission and values of the school to prospective families and the wider community.
She is committed to nurturing a school culture centered around academic and personal excellence. Her personal passion for education, wellness, and serving others fuels her commitment to developing an innovative and integrated Peak Performance Program.
At APEX Peak Performance, our passion lies in helping individuals tap into their full potential. We believe that true peak performance is achieved by aligning the mind, body, and breath, creating a foundation for a balanced and purpose-driven life. Whether you’re leading a team, striving for personal excellence, or simply navigating the complexities of everyday life, we know that the power of breath has the potential to transform your experience.
We are committed to studying and applying the science and art of breathwork as a key to peak performance, personal growth, and well-being. Through our work with elite athletes, professionals, and everyday individuals, we’ve seen how something as simple and fundamental as breathing can have a profound impact on one’s ability to live, learn, and lead more effectively.
APEX Peak Performance was born from the shared vision of Ricardo Urbina and Dr. Donna Norkeliunas. Ricardo, a world-class athlete, peak performance coach, and breathwork expert, has spent his life pushing the limits of human endurance and mental fortitude. Dr. Donna Norkeliunas, an educational leader with a deep passion for wellness and student development, brings a unique perspective on integrating well-being into personal and professional growth. Together, they’ve created a program that merges breathwork, physical conditioning, and cognitive development, providing a pathway for individuals and teams to reach their highest potential.
Our journey isn’t just about performance—it’s about thriving. We recognize that the pressures of modern life often lead to burnout, stress, and imbalance. That’s why our approach goes beyond traditional performance training. We’ve developed a holistic framework that not only builds physical and mental strength but also fosters resilience, focus, and vitality. Whether you’re a seasoned professional or someone beginning their personal growth journey, our programs are designed to help you unlock your inner power, cultivate balance, and live a life of purpose and fulfillment.
Our business is also our purpose— seamlessly merging our passion and gifts to provide others with what they need. Our courses and workshops provide foundational tools for personal and professional development, encouraging people to tap into their potential, live optimally, and reach for peak performance in life.